Entrepreneurship Management: A Practical Approach
Book
Categories: Management, Social Sciences,
Publisher Name: Imperial Publications
ISBN: 978-93-91044-93-0
Author Name: R.G. Ratnawat
Year: 2023
Edition: 1
Exclusive: Yes
Minimum Reading Age: 18
Condition: New
Binding: Soft Bound
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Entrepreneurship Management: A Practical Approach by R.G. Ratnawat is a comprehensive textbook designed to help students, aspiring entrepreneurs, startup founders, educators, and business professionals understand the complete entrepreneurial journey—from identifying business opportunities to successfully managing and scaling an enterprise.
Written in a practical and easy-to-understand style, this book combines entrepreneurial theory with real-world applications, making it an ideal learning resource for management education and entrepreneurship development programmes. The book introduces readers to entrepreneurial thinking, opportunity identification, product development, business planning, startup financing, legal compliance, marketing, operations, leadership, innovation, sustainability, international expansion, risk management, and entrepreneurial exit strategies.
The book includes practical examples, case studies, global entrepreneurial success stories, business planning techniques, market analysis, innovation frameworks, customer-focused strategies, and startup management tools that enable readers to understand how successful businesses are created and managed.
Covering 17 well-structured chapters, this book provides a complete roadmap for launching, managing, and growing successful ventures in today's competitive business environment.
Whether you are preparing for university examinations, planning to launch your own startup, teaching entrepreneurship, or improving your business management skills, this book serves as an invaluable practical guide.
Published by Imperial Publications, the book is suitable for universities, colleges, libraries, management institutes, entrepreneurship development centres, incubation centres, and professional training programmes.
Key Features
- Comprehensive coverage of Entrepreneurship Management
- Practical approach with real-world examples
- Step-by-step business planning guidance
- Startup opportunity identification techniques
- Product development and innovation management
- Business strategy and competitive advantage
- Entrepreneurial mindset development
- Startup financing and investment guidance
- Marketing and sales management for entrepreneurs
- Operations and supply chain management
- Leadership and team-building strategies
- Legal and regulatory considerations for startups
- Risk management and business continuity planning
- Sustainable entrepreneurship practices
- International business expansion strategies
- Entrepreneurial exit planning
- Case studies and practical business insights
- Ideal for classroom learning and self-study
Table of Major Topics Covered
- Introduction to Entrepreneurship
- Entrepreneurial Mindset
- Business Opportunity Identification
- Product Development
- Business Planning
- Startup Financing
- Legal Framework
- Leadership & Team Building
- Marketing Management
- Sales Strategies
- Operations Management
- Supply Chain Management
- Business Growth Strategies
- Innovation & Creativity
- Risk Management
- Sustainable Entrepreneurship
- International Entrepreneurship
- Business Exit Strategies
- Future of Entrepreneurship
Who Should Read This Book?
- MBA Students
- BBA Students
- B.Com Students
- M.Com Students
- Entrepreneurship Development Students
- Management Faculty
- Startup Founders
- Small Business Owners
- Incubation Centres
- Innovation Labs
- Business Consultants
- Professional Entrepreneurs
- College Libraries
- University Libraries
- Corporate Training Institutes
Book Details
Title: Entrepreneurship Management: A Practical Approach
Author: R.G. Ratnawat
Publisher: Imperial Publications
ISBN: 978-93-91044-93-0
Year of Publication: 2023
Language: English
Binding: Paperback
Price: ₹600.00
In the vast landscape of business literature, where theories often outnumber practical insights, there arises a need for a guide that bridges the gap between entrepreneurial vision and managerial execution. Welcome to "Entrepreneurship Management: A Practical Approach."
In the realm of entrepreneurship, dreams are the seeds from which ventures grow, but it is the soil of management that nourishes them into fruition. This book is a compass for those navigating the turbulent waters of business creation and growth. It is born out of the understanding that while entrepreneurship ignites the spark of innovation, effective management fuels its sustained flame.
Through these pages, we embark on a journey that traverses the thrilling highs and daunting lows of entrepreneurial endeavours. Drawing from real world experiences, case studies, and timeless principles, we uncover the art and science of entrepreneurship management.
From ideation to execution, from resource allocation to risk mitigation, every aspect of the entrepreneurial journey is illuminated with practical wisdom and actionable strategies. Whether you're a budding entrepreneur with a disruptive idea or a seasoned business leader seeking to revitalize your enterprise, this book serves as your trusted companion.
But beyond the strategies and tactics lies a deeper truth: entrepreneurship is not merely a pursuit of profit, but a quest for impact. It is about solving problems, creating value, and leaving a lasting legacy. As such, this book is not just a manual for business success, but a manifesto for entrepreneurial excellence.
So, dear reader, as you embark on this odyssey of entrepreneurship management, remember that the path may be challenging, but the rewards are immeasurable. May this book be your guiding light in the pursuit of your entrepreneurial dreams.
R.G. Ratnawat
- Comprehensive Entrepreneurship Management textbook
- Covers the complete startup lifecycle
- Practical business planning techniques
- Ideal for MBA, BBA and Commerce students
- Entrepreneurship development with real-life examples
- Business opportunity identification methods
- Startup finance and investment guidance
- Product development and innovation strategies
- Marketing and sales management for startups
- Leadership and organizational culture
- Legal aspects of entrepreneurship
- Operations and supply chain management
- Sustainable and social entrepreneurship
- International business expansion strategies
- Risk management and business continuity
- Entrepreneurial exit planning
- Written in simple and practical language
- Suitable for universities, colleges and libraries
- Excellent reference for entrepreneurs and professionals
- Published by Imperial Publications
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